Signbite : NY Times Building : July 31, 2011

I like this sign, I really do..it is some of Pentagram’s best work. Simple yet solid, yet transparent. The only thing is that I had it in my head that it would be somewhat more….well…three dimensional. But it is, like a newspaper, quite flat.

Click on any of the thumbnails below to view the images full size.
New York Time Building.
New York Time Building. A zoomed in shot from a bar at the top of a skyscraper.
New York Time Building.
New York Time Building. Street Sign. Nice ad, ugly changeable structure.
New York Time Building. A little later at night it starts to come alive.