Signbite : Cheesesteak City : Philadelphia : December 15, 2012

Philadelphia’s local food icon is the cheesesteak. For the record, Robert Venturi has never eaten a cheesesteak as he is a vegetarian. According to wiki “Philadelphians Pat and Harry Olivieri are often credited with inventing the sandwich by serving chopped steak on hoagie rolls in the early 1930s. They began selling this variation of steak sandwiches at their hot dog stand near south Philadelphia’s Italian Market. They became so popular that Pat opened up his own restaurant which still operates today as Pat’s King of Steaks. The sandwich was originally prepared without cheese; Olivieri claims provolone cheese was first added by Joe “Cocky Joe” Lorenza, a manager at the Ridge Avenue location.” Pat’s and Geno’s Steaks have a highly publicized rivalry. They are located across the street from each other on 9th Street and Passyunk Avenue in South Philadelphia.”

Well – tried and tested – greasy slimy yumminess. I can’t quite remember why we didn’t actually take a photo of the cheesesteak – I think I was a bit freaked out by the area. But these are some great examples of retro American signage.

Click on any of the thumbnails below to view the images full size.
Pat's King of Steaks. Philadelphia, USA.
Pat's King of Steaks. Philadelphia, USA.
Pat's King of Steaks. Philadelphia, USA.
Pat's King of Steaks. Philadelphia, USA.
Geno's Steaks. Philadelphia, USA.
Geno's Steaks. Philadelphia, USA.
Geno's Steaks. Philadelphia, USA.
Geno's Steaks. Philadelphia, USA.